Due to digital data capture, social media, the Internet of Things (IoT), and the all-encompassing digital transition, there is a constant flow of data being generated in such amounts that were unimaginable in the past. Digital data opens up new perspectives for market participants in terms of understanding their position and monitoring competitors. iSTAT Consulting has been working on data-driven projects for more than 15 years. We implement the latest academic knowledge to solve business problems.